@corinne_podger @baekdal Well, I’d argue that there’s more to journalistic use of TikTok that traffic driving. I think the most interesting examples are more focused on trust/relationship building than direct clicks. And that’s something we need in spades. But 2 years is still young by social standards
@CharlieBeckett @nicnewman @risj_oxford I actually held back from diving into that, partially because it was 1am and I was conscious I only had five hours before my daughters would wake me up, and partially because I want to use it as a hook for another piece.
@CharlieBeckett @risj_oxford @nicnewman Sadly, also necessary. I’ve been doing this for just shy of 17 years and it has never been harder to get people to click through to stuff. I’m blessed with a good chunk of RSS subscribers and email recipients, but even so, if I don’t work a piece, people just don’t turn up.
@CharlieBeckett @risj_oxford @nicnewman However, I’d still argue that managing to get so little reading attention on news at such a critical time at least looks like a serious failure. We might be doing it “well” by an abstract standard of quality, but journalism is an act performed for an audience.
@CharlieBeckett @risj_oxford @nicnewman Gosh, I couldn’t be guilty of working up an attention-grabbing headline on a more measured piece in the hope of getting some readership in a crowded attention space, could I? 😇
General Election 2019: the news media failed profoundly, according to new research - but not in the way you think. New @risj_oxford work from @nicnewman et al out this morning: onemanandhisblog.com/2020/02/genera…
@Nicola_Slawson Where did you upset them?
@corinne_podger And yet, similar things were written about Bebo and MySpace… They won’t move - until they do. YouTube has been the one platform that has avoided that result, so it can be done, but generally the Network Effect clings less strongly to younger people.
@corinne_podger Historically, though, younger users have proved the least loyal to social platforms. They’re much more sensitive to these sorts of issues than, say, journos and politicians.
Reading some embargoed research - and it is basically 😱. Huge shift to the way I think about .
@OutsideLeft And innovative, and product-focused, with a results-orientated attitude.
Spot the children’s beginning reading book. t.co/5p01zStVl… 
The BBC and Evening Standard say sorry for mislabeling pictures of Black MPs twitter.com/i/events/12247… t.co/0yUNPN7x0…
@JohnONolan @emkuntze Oh, completely. There is a strong tendency in the industry to believe that you can just stick a paywall around what you’ve always done and Ta! Da! - sustainable business model! And I read @emkuntze’s piece as a corrective to that.
Volunteers needed. onemanandhisblog.com/2020/02/volunt…
Useful dose of reality from @emkuntze: contentinsights.com/reality-check-…
TikTok is the social media hype cycle on speed - and the challenges ahead are beginning to emerge. onemanandhisblog.com/2020/02/tiktok…
Interesting to see how the job roles are defined here. Very focused on reader acquisition, rather than beat:
New hires join Reach Regionals late newsdesk team supporting Live sites by @behindlocalnews link.medium.com/mJJEIAVkJ3
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Two typos in one tweet. Go me!
@MarcSettle Hey, Leo. I hope you had a great time at school. t.co/CkMZx9TYi…
After a coupe of weeks off, here’s the latest Enagaged Reading Digest - and it’s a bumper one full of useful links for people practicing engaged #journalism - with some context and analysis from me: onemanandhisblog.com/2020/02/engage…
Y’know, normally I mourn layoffs at a content website. But I’ll make an exception for The Daily Stormer. The wages of hate cannot make payroll… dailydot.com/layer8/daily-s…
I shall write about this on my blog, called One Man & His Blog… 😉 twitter.com/sarahmanavis/s…
My #socialvideo course later in the month - newly updated with the latest tools and research into making effective short videos for social platforms. twitter.com/newsrewired/st…