Mackerel skies. t.co/grY7nzLfU… 
Hey, #interhacktives, this month’s #hhldn looks worth registering for… eventbrite.co.uk/e/hackshackers…
@sophiasgaler @corinne_podger @datatheism @stellavolkenand @AnnaSalinasB @EmmaLBentley @FraZaffarano The speed of change can be breath-taking. I had problems getting the 18/19 cohort of #interhacktives @cityjournalism to take TikTok seriously. But the 19/20 cohort that have just graduated did some really interesting experimentation there. You were a big help in that change. 👌🏻
@sophiasgaler @corinne_podger @datatheism @stellavolkenand @AnnaSalinasB @EmmaLBentley @FraZaffarano YES. THIS.
Journalism orgs spend far too much time looking at what each other are doing (often badly) and not nearly enough looking outwards at how other people are making the platform work.
And it happens Every. Single. Time. a new platform emerges.
@sophiasgaler @corinne_podger @datatheism @stellavolkenand @AnnaSalinasB @EmmaLBentley @FraZaffarano Wise words.
A very loooooooooong time ago we used to describe this a “lurk before you post”. 👴🏻 That just diving into platforms without taking the time to understand the existing dynamics of a platform or ecosystem is a mistake is a lesson the industry never seems to learn.
@corinne_podger @SproutSocial @buffer @TaylorLorenz @sallykuchar But they choose not to.
Algorithms aren’t neutral: they’re codified opinions. And what opinions they choose to codify tells you a lot about the organisation.
@corinne_podger @SproutSocial @buffer @TaylorLorenz @sallykuchar Well, positive, upbeat and hopeful outperforms negative on social if the algorithm is tuned that way.
hard stare at Facebook
There’s no fundamental reason over algos couldn’t perform the same way. We already know Facebook has the mood sensing tech to do it.
@corinne_podger Yeah, the complete break from chronology as a sorting method is a fascinating aspect of it. Facebook and Instagram have ended up there, but TikTok started there.
So — excited. But I only have seven hours to thrash it our ready for this afternoon’s #interhacktives lecture… t.co/LLLzdgpMO…
(Technically it’s a major evolution of the way I use to teach social media back in the early 2010s, but which became less relevant during the height of Facebook’s centrality to the discussion. )
The catch-all term “social media” is sometimes not very useful, and it’s too often used as synonymous with “social network”, but they are not identical concepts. Any useful journalistic audience engagement framework has to account for the structural differences between platforms.
And it also needs to be flexible enough to adapt to new platforms as they emerge. And the penny dropped last night about the degree to which a platform exists on a scale from pure peer-to-peer to pure creator/audience helping define what role it can play in journalism.
Really buzzing this morning. A somewhat cross-purposes discussion with @corinne_podger about #TikTok after a question I asked during #NISAudience was percolating in my mind over night, and I woke up with the beginnings of a new framework… (thread)
@corinne_podger @SandraDavey2019 Now, to be fair, on all social platforms the benefit is skewed towards the platform owner not the account owner. My impression, though, is that the balance is more strongly towards platform on TikTok.
@corinne_podger @SandraDavey2019 If, as a journalist-run account, you invest significant amounts of time on TikTok, who benefits more: you, the account owners, with an increased relationship with an audience? Or TikTok, for whom you’re providing content? (1/2)
@corinne_podger @SandraDavey2019 (I do find it frustrating that the addictive effect many people describe as the algorithm “gets” them just never kicks in for me. It doesn’t seem to be able to get a handle on my taste…)
@corinne_podger @SandraDavey2019 That was kind of my point - to what degree is effort there helping the account build relationships with an audience, and to what degree is it just helping build TikTok’s community?
@corinne_podger @SandraDavey2019 I have done, several times. I just never encountered what you described. 🤷🏼♂️
@corinne_podger @SandraDavey2019 But how much interaction between creator and audience is there? And between audience member themselves, with the creator as the triggering social object?
I am 83% normal or “violently normal”.
That’s borderline insulating.
Test yourself at hownormalami.eu #HowNormalAmI It’s a good primer on the dangers of face recognition.
@chriscondron I’ve been enjoying the micro.blog community, which has a lot of the old blogging vibe.
@CharlieBeckett For what it’s worth, I think more is going on than is obvious. I’ve delivered more SEO courses over the past year than in the previous few combined.
To @badams’s point: Conferences are lagging - search isn’t trendy, so they don’t put it on stage. Dumb.
Journalists are the absolute worst for stealing others’ work and not crediting them.
I mean, I know we’re all meant to look back on blogging as dead and amateurish, but at least it had a culturally embedded culture of crediting the source of links or information.
Big national outlets ripping off B2Bs or independent journalists is particularly egregious.